Nashville American Marketing Association

NAMA Luncheon Jan. 7th

Internal Selling: Marketing Yourself from the Inside Out

As a marketer, have you ever experienced the deflation of having a great idea go nowhere?   Have you ever had a team say "yes" in a meeting to a new idea or project and found yourself as a "team of one" when it came to actual implementation? Have you ever wanted to be considered more strategic and value-added to your firm or your firm’s clients?

Join NAMA on January 7, 2009, as Deborah Knupp, Managing Partner, Akina Corporation, tackles these questions and more.  "Internal Selling - Marketing Yourself from the Inside Out" provides marketers with best practices for internal selling and teaches:
• How to leverage the critical success factors of external selling to increase internal credibility and persuasiveness
• How to generate genuine buy-in to new ideas and projects
• How to elevate marketing’s relationship status with your company or firm’s key stakeholders by developing internal relationship maps

Deborah Knupp has worked globally with CEOs, executives, managing partners and attorneys as a coach, consultant and business executive for nearly two decades.  She has helped these leaders align their people systems and business objectives to create cultures based on the principles of accountability, integrity and authentic relationship building. Her work has focused on making the work environment a place where employees "want" to be; where clients "want" to buy; and, where leaders "want" to serve a bigger purpose in their communities and families.  Deb Knupp is founder and Managing Partner of Akina.  Akina is a national consulting and training firm based in Chicago that helps executives and lawyers rethink how to sell and lead though creating and sustaining relationships.

Register online for the January 7th NAMA luncheon.  Executive-level members are also invited to attend the CMO Conversation beforehand and may register for that using the same link.