Nashville American Marketing Association

Learn About 'Green' Marketing

 

The Nashville American Marketing Association and Meeting Professionals International are excited to jointly host a special summer member event -- "It's not easy being Green.  Or is it?"  

 

Join us at the NEW Hutton Hotel at 1808 West End Avenue on Wednesday, July 15, from 11 a.m.-1 p.m.

 

Four panelists will discuss how to incorporate GREEN into your branding, your campaigns, and your meetings and events. You will hear from:

• Bobby Bandy, Chief Manager of Earth Savers, Metro's curbside recycling initiative.


• Jeff Gowdy, Principal of J Gowdy Consulting, an expert on sustainability who has worked with clients in a variety of industries on strategy development, implementation and marketing/communications of sustainability initiatives.


• Steven Andre, General Manager of the Hutton Hotel. The Hutton has implemented industry-leading sustainability practices, including low-energy EcoDisc elevators, a hybrid courtesy vehicle and biodegradable cleaning products.


• Courtney McGee, CMP, President and CEO of Event Logistics. She is a two-term Past President of the Tennessee Chapter of Meeting Professionals International and has twice been selected as the Tennessee Meeting Planner of the Year.

 

Following comments from the panel, there will be a question & answer discussion.

If you want to be GREEN, but need Black and White details to help you get there, don't miss this big event!

DATE: Wednesday, July 15

 

TIME: 11 a.m. - 1 p.m.

 

LOCATION: The NEW Hutton Hotel - 1808 West End Avenue

 

PARKING: Valet parking is complimentary at the hotel. Please let the attendant know you are with NAMA.

 

COST: $25 NAMA/MPI members; $35 non-members. After July 13, the registration will be $40 for members and $50 for non-members, so register now while space is available! 

Social Media for Non-Profits

We’re just at the beginning of seeing the ways social media will affect how nonprofits engage with donors, volunteers and clients.  Join the Nonprofit SIG on Thursday, June 25th at Maggiano’s, as we continue the conversation.

In both the for-profit and non-profit sectors, organizations are incorporating social media strategies into their marketing and communications programs. Blogs, Facebook, Twitter, YouTube, MySpace, and Linked In are just some of the ways to build your communities of supporters.

Learn how the Nashville nonprofit community is using social media to connect with donors, volunteers and clients who want to make a difference in their community.
 
The panelists will discuss:
• Real life examples of how local nonprofits are using social media
• The tools that are available and how you can use them to grow your organization
• How individuals and small groups are self-organizing around causes and raising funds for those in need
• The role social media plays in promoting events and creating buzz in the community for your cause

Panel Members 
• Nancy VanReece, Executive Director,  The Nashville Shakespeare Festival
• Brittany MacNealy, Volunteer and Events Coordinator, Eating Disorders Coalition of Tennessee (EDCT)
• Chris Ennis, Entrepreneur, 365 Creative and Nashmash

Moderator: 
Sam Davidson, Founder, Cool People Care

Agenda
11:15 Registration and networking
12.00  Welcome by Rich Scaglione, Ambidextriloquist, Locomotion Creative
11.55  Opening by moderator Sam Davidson
12:05  Panel discussion: ‘The 140 character story”
12:45  Questions, live and online via Twitter Chat (bring your PCs)
Social media hand out (Social media tips, tools and ideas for your organization)

Price:  $25 members, $40 non-members.  Register online.

Speaker Bios
Sam Davidson is a speaker, writer and dreamer who tells the stories that need telling to motivate others to change the things that need changing. Having worked in both the corporate world and the nonprofit sector, he has seen the potential of individuals and companies to do the right thing when needed. To this end, he seeks to help people make better choices in order to have a positive impact on those around them.

In 2006, he and Stephen Moseley founded CoolPeopleCare, an organization that motivates and educates people to mobilize them to change their worlds. Sam writes regularly on his personal blog and has been syndicated on EthicsDaily and YPCommons. His favorite topics include the potential of the next generation to change the world for the better.

Davidson's first book, "New Day Revolution: How to Save the World in 24 Hours," was published by Xyzzy Press in 2008. He frequently travels and speaks on issues related to social entrepreneurship, the next generation, and saving the world. He has recently spoken at places like Harvard University, Madison MAGNET, and the Harmony Project. He serves on the boards of directors for Sweet Sleep, FinishedUp, and GenTN.

Nancy VanReece became executive director of The Nashville Shakespeare Festival in early 2007. In her tenure with the organization, The Festival has seen an unprecedented increase of support from both local and national business communities. Prior to helming Nashville Shakes, she had a successful 8-year career in entertainment, corporate and health care licensing for Broadcast Music Inc (BMI). She brought to The Festival a total of 25 years’ experience in sales, marketing, promotion and business development. She has also successfully lobbied public officials for fairness on the federal, state and local levels. She was the president of an independent advertising agency for 8 years, as well as a successful manager for recording artists and record producers for 9 years.

VanReece moved to Nashville in 1986 after college at Baylor University, where she studied radio/TV and communications. She serves on the board of directors for The Nashville Film Festival, The Tennessee Equality Project Foundation, The Tennessee Volunteer Lawyers for the Arts, and on the Community Advisory Board for the Women's & Gender Studies department at Vanderbilt University.

Brittany MacNealy is the Volunteer and Events Coordinator for Eating Disorders Coalition of Tennessee (EDCT). She works to advance the mission of the EDCT (to provide hope, help, and support to all those impacted by disordered eating) by educating others through various events and educational programs. A graduate of Mississippi State University, MacNealy recruits, educates and coordinates more than 100 volunteers.

EDCT is a state wide non-profit made up of both professionals and community members dedicated to educating, empowering, and supporting those affected by disordered eating. The coalition educates people across the state about the impact of eating disorders on the lives of individuals and their families, and serves as a resource for Tennesseans seeking assistance and support.

Chris Ennis at 19 founded a web development company specializing in online inventory management for SMB. By 22, Ennis had sold his first company and was serving as a consultant for internet portal Excite when the opportunity arose to institute a core component of Ennis’ first enterprise application, bar code scanning, into the new medium of online ticket sales.

In 2002, Ennis joined Nashville nonprofit Foundations Associates and proceeded to build several web products for the organization including a data management application, Housing Within Reach - A state-funded website helping individuals with mental illnesses find housing, and SoberCircle. Ennis helped found SoberCircle in October 2006. The project opened the door for Ennis to use his extensive user experience background in the emerging medium of online social networking. Ennis is often referred to as “The Tom of SoberCircle”, due to his status as the customer service face of the website.

Ennis is also a founding member of DotRage, a collaboration of developers to make a better web. He is also an investor in several startups including Pollate, Meetica, NashMash, 365 Creative and JumboTron Media. Ennis has also served as a consultant for several projects including Doc Check, Tianji and Kaala.

The Best Marketers Never Stop Growing.

With over 70 international, national, and regional events and a world of online courses, the AMA is the best source for ongoing education and training. AMA events give you access to leading marketing thinkers and instructors of strategic marketing conferences, hot topic briefings, hands-on workshops and in-depth training programs. All designed to help you stay current and become a better, smarter marketer. Whether you are a CMO, Senior Executive or new to the marketing profession, there's more than one AMA event for you. Click here to peruse some of the great options online.