Nashville American Marketing Association

Special Political Marketing SIG

Click on Your Candidate: The Changing Face of Political Marketing

Join us at the Nashville City Club on Tuesday, May 20th, as a panel of seasoned political communicators discuss how political marketing has or has not changed in this election year.  The panel will feature:

• Bill Fletcher, of Fletcher, Rowley, Chao, and... read more

Harley-Davidson's Clyde Fessler to Speak at Inaugural AIM Awards Dinner

Building one of the great American brands.  Helping turn around a great American corporation.  Harley-Davidson's marketing has achieved great results.  Join us for the AIM Awards dinner on June 10, 2008, to hear the inside story from Clyde Fessler, the former VP of Business Development at Harley-Davidson Motor Company.

Fessler's career is a testament to the results of great marketing.  In 24 years with Harley-Davidson, Fessler introduced marketing programs that helped reverse the fortunes of the company and made Harley-Davidson one of America's iconic brands.  NAMA is very pleased to present Clyde Fessler as the keynote speaker at the inaugural AIM Awards dinner, where we will honor the first-ever winners in the AIM competition.

Fessler joined Harley-Davidson in 1977 as the Advertising and Promotions Manager, and soon was promoted to Director of Marketing Services. In that position he lead the establishment of Harley Owners Group, which now has over 500,000 members and is the largest enthusiast club in the world.

As General Sales Manager in the early 1980s, he established new policies and programs, many of which are still in effect today. As Director of Licensing, Clyde Fessler created a new business that has received national recognition, enhances the brand to the general public, and has added substantial financial value to Harley-Davidson.

As Vice President of General Merchandise, he repositioned the rider accessory department and led the MotorClothes team from $20 million in annual sales to over $100,000 million in a period of five years. In the role as Vice President of Business Development, Clyde played a key role in developing strategic direction for the company.

Clyde Fessler retired from Harley-Davidson in early 2002 and is now active as a consultant and motivational speaker. He enjoys exploring the world on one of his five Harley-Davidson motorcycles.

NAMA is honored to host guest speaker Clyde Fessler at the first-ever NAMA AIM Awards.  Please plan to join us the evening of Tuesday, June 10, 2008.  Online registration will begin soon.

Karen Stone to Present at 2008 AMA Summit

Karen Stone, Director of Marketing for Prince Market Research and immediate past president of NAMA, has been selected to join the presentation team for the 2008 American Marketing Association Leadership Summit.  The annual event is designed to inspire and prepare leaders of the nation's 75 professional chapters to run their organizations more effectively and efficiently.  Karen is one of 17 team members who will present at the "All Star Summit" on topics such as leadership, programming, membership and running chapters like a business.

Karen led our chapter through an award-winning year of stellar programming and unprecedented membership gains.  Nashville AMA was recently named First Runner Up for the AMA's Chapter of Excellence Awards.

NAMA loves our sponsors!

And we'd love to have more of you!  Our upcoming AIM Awards ceremony provides a variety of sponsorship opportunities.  Cash sponsorships as well as "in-kind" (the donation of services or goods) sponsorships are available.  For more information, please contact Pam Larson today!

Spring Membership Drive Underway

NAMA is riding a wave of growth and success, and the Spring Membership Drive is the perfect time to join. Take advantage of opportunities for networking  and professional development, savings on products and services, and access to industry resources.  Join one of the fastest growing AMA Chapters in the country!

NAMA's membership drive runs April 1 through May 31.  New members will get their $30 application fee waived, PLUS the new member can choose between two incentive gifts: a $20 prepaid MasterCard or a $200 National conference discount coupon. 

So what are you waiting for?  Catch the Wave and join online.

The American Marketing Association’s Professional Chapter Council Announces CEA Winners for 2006-2007

The Nashville chapter of the American Marketing Association has won the First Runner-Up in the Chapter of Excellence Award for 2006-2007. Sponsored by the Professional Chapters Council of the AMA, the CEA program recognizes and rewards excellence in chapter leadership and operations. The award will be recognized at the AMA’s Annual Leadership Summit April 2008, in Chicago.

"This award is an incredible honor for our chapter,” notes Karen Stone, NAMA President 2006-07.  “It is the culmination of four years of hard work and demonstrates our commitment to be an essential resource for marketing professionals in our region.  I congratulate the dozens of volunteers who have worked tirelessly to build NAMA into a Chapter of Excellence.  Our programs are outstanding, our membership is growing at a record-setting pace, and now we have become an example for other AMA chapters to follow." 

“CEA winners demonstrate the exceptional overall value of membership in the AMA,” says Dennis Dunlap, AMA’s Chief Executive Officer. “By representing best practices and maintaining a strong sustainable chapter at the local level, NAMA enhances AMA’s strong brand reputation as an advocate for marketing and as an essential resource for marketing professionals worldwide.”